Ross Hopcraft
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Ross Hopcraft
About
Experiential
Campaigns
Film
Archive
Contact

Experiential

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GSK_Meet Data

Fitness & News Editorial
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ViiV_Global Congress

  How can you create a running revolution?   adidas were to launch what was to become one of the most iconic sneaker releases of the last 20 years. The task -  to design, create and produce a game-changing event in New York to tell the story of the g

adidas_Launching Ultraboost

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Ford_Capri

  How do you capture automotive media attention?   With Capri launched, it was time to take it on the roads of Provence, and Marseille, the birthplace of Eric Cantona. In creating the complete media experience from wayfinding and branding at Marseill

Ford_Capri Media Drive

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Ford_Puma Media Drive

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E.ON_Green Skills Centre

E.On Shot of summer

E.On_Shot of Summer

  How do you deliver actionable change through sport?   It was an honour to help create the first Olympism 3675 Summit: Sport for a Better World, a three day global conference in Lausanne Switzerland.  The Summit brought together over 250 representat

IOC_365 Summit

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SABIC_Home of Innovation

  Positioning Ford in the urban mobility conversation.   Our objective was to firmly establish Ford as a thought leader by spearheading the conversation on the future of mobility; reinforcing the company’s vision to improve people’s lives. So, we hel

Ford_City of Tomorrow

  How do you launch a premium brand?   When Ford decided to launch Vignale, their new refined, sub-brand at Salone de Mobile in Milan we needed to build a campaign identity as prestigious as the surroundings. The creation of ‘Casa Vignale’ a campaign

Ford_Vignale brand launch

  How can you create a cinematic experience    for a game launch?   To mark the much-anticipated launch of Call of Duty Modern Warfare we created a unique preview event. To celebrate the cinematic quality of the London based game, we created a behind

Call of Duty_Modern Warfare 1

  How can you create a launch with impact?   As in-person events made a comeback in 2022, we were asked to create a worthy media moment to attract media titles and  influencers – driving coverage whilst providing a unique experience.​  We create

Call of Duty_Modern Warfare 2

  How do you put business travel back on track?   With a new brand identity to represent the fluidity of the modern traveller, Eurostar’s business lounge in Brussels was in need of some attention. After designing their passenger lounges in London, Eu

Eurostar_A new premier lounge for Brussels